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Voice of Customers

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Customer feedback case studies

Housing providers, utilities, retailers, and service companies that replaced the annual survey with feedback after every interaction. Each story is told in the customer's own numbers.

Employment services · United Kingdom50%fewer formal complaints in six months

Reed in Partnership

Voice of CustomersSurveys twice a year gave way to feedback at every milestone, with more than 100,000 responses received.Read the case study →
Social housing · Wales92%customer satisfaction, up from 85%

Tai Calon Community Housing

Voice of CustomersFaster responses and clear case ownership lifted satisfaction past a 90% target and cut recovery time to two days.Read the case study →
Home assistance · United Kingdom37%fewer customer complaints

HomeServe

Voice of CustomersFeedback mapped to 1,000 phrases and shared from engineers to the board cut complaints by 37%.Read the case study →
Financial services · United Kingdom90.5%of customers gave agents the highest score

Lowell

Voice of CustomersFeedback within two hours of every interaction, across 14 touchpoints, coaches 720 agents.Read the case study →
Social housing · England91.2%satisfaction for lettings

Stonewater

Voice of CustomersFeedback after repairs, lettings, and calls fixes issues before they become complaints.Read the case study →
Water utility · Scotland29%fewer customer complaints

Scottish Water

Voice of CustomersOne question by text the day after a visit: half of customers answer, and complaints fell 29%.Read the case study →
Luxury retail · United Kingdom80+Net Promoter Score, maintained

Fortnum & Mason

Voice of CustomersEvery guest who scores below 7 gets a call back within 24 hours, and a quarter of them come back.Read the case study →
Electricity distribution · United Kingdom17,700pieces of feedback a month, up from 400

UK Power Networks

Voice of CustomersEvery customer who scores 8 or below gets a call back, and 34,000 power cut customers scored 10 out of 10.Read the case study →
Industrial gases · United Kingdom and Ireland£4 millionpounds saved through feedback-led projects

BOC

Voice of CustomersFrom an annual survey of 300 customers to 30,000 voices, in 30 countries.Read the case study →
Housing association · and East of England70%fewer advisors on performance plans

Orbit Group

Voice of CustomersReal-time feedback replaced cherry-picked phone surveys and changed the contact center culture.Read the case study →

Figures are the results each organization reported in its own published case study.

Start with one journey.

Pick the moment that matters most, such as a repair, a delivery, or a support call. We will build the survey, the dashboard, and the follow-up around it.

See it on your list2 questions, then a calendar