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RCS impact calculator

Same list. Same sends.
More of the outcome you are measured on.

RCS lifts tap-through 3–7× over SMS on the list you already have. Pick what your program is trying to produce, put in your own numbers, and see what that lift is worth. Nonprofits can now run fundraising over RCS, and that is where the gap is widest, but the mechanism is the same whether you are filling shifts, keeping appointments or moving product.

An estimate, not a forecast · everyone RCS cannot reach stays at your SMS rate

Your program

Count only messages carrying a direct ask. Organizing and list-building sends don't belong here.

Industry range for standard SMS is 4–7%. Pull yours from your last six sends.

Of the people who tap through, what share complete a gift?

Android phones have supported RCS for years; iPhone joined with iOS 18. We measure this on your actual list during onboarding; 65% is a conservative US default for 2026.

Published RCS click-through lift over SMS runs 3-7×. We cap the resulting RCS click rate at 30%, the top of the observed range.

Projected annual result

+$0 additional annual revenue

SMS only
$0
With RCS
$0
0%Blended click-through after RCS
0Additional gifts per year
$0Added revenue per send
How this is calculated

Recipients whose phones cannot receive RCS stay at your current SMS click-through rate, so the model never assumes reach you don't have. Conversion rate and value per outcome are held constant across channels; the lift comes entirely from more people tapping through, which is the conservative reading of the benchmark data.

Benchmark sources: CM.com RCS Statistics for Marketers (2025); Sinch RCS Benchmarks & Case Studies (2025); Infobip Messaging Trends (2025); Vonage RCS versus SMS (2025). Illustrative example only. This is a modeled estimate, not a forecast, and does not guarantee results.

Anatomy of an RCS message

Everything SMS cannot carry.

Scroll, and each piece is called out as you go.The numbers on the phone match the notes below it.

  1. Brand logo and nameYour identity replaces a five-digit short code.
  2. Rich media cardImage, headline, and copy inside the thread.
  3. Quick reply chipsStructured answers instead of parsing free text.
Mobile Commons Verified business · RCS
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  1. Verified senderA checkmark the carrier vouches for, not one you drew.
  2. Tap-to-action buttonsThe ask is a button, not a link to somewhere else.
  3. Read receiptsSMS reports delivered. RCS reports read.

Explore more

Put this against your own program.

Thirty minutes with a strategist who runs these. Your list, your capability split, what an RCS layer would actually change.

Further reading: is RCS replacing SMS?

See it on your list2 questions, then a calendar