It’s not often that news breaks in the mobile messaging industry like this: Apple has announced it will support Rich Communication Services (RCS) in 2025. After pressure from regulators and competitors, RCS will be coming to iPhones this year.
Why should you care about this news? Well, this means that RCS will eventually be able to replace SMS because it’ll be supported across all mobile devices. At Mobile Commons, we believe RCS is the next frontier of mobile messaging, alongside iMessage, Facebook Messenger, and WhatsApp, all providing the much-needed advanced messaging features for the phones of today.
Communication is the lifeline of NPO work and every text message is an opportunity to educate, inspire, and connect. Whether it’s donating, volunteering, or advocating for change – RCS delivers more meaningful, engaging, and impactful communication in the moments that matter.
Features that drive nonprofit impact
Rich Communication Services (RCS) brings powerful new capabilities to nonprofit messaging—delivering multimedia-rich content straight to supporters’ phones, no app needed. Nonprofits can use images, videos, GIFs, and carousels to tell stories and showcase impact, helping campaigns stand out and deepen emotional connections.
RCS also makes supporter actions frictionless. With embedded buttons like “Donate Now” or “Sign the Petition,” nonprofits enable instant responses from their audience. Interactive surveys and quick-reply options simplify everything from event RSVPs to feedback collection, driving higher engagement and conversion rates.
Security and trust are core advantages: RCS lets organizations display verified sender badges and branding, reassuring supporters that messages are legitimate and safe. Plus, real-time analytics—like read receipts and click tracking—give nonprofits actionable insight to optimize outreach, personalize follow-ups, and continually improve campaign results.
By combining rich media, interactivity, secure branding, and robust analytics, RCS empowers nonprofits to create more impactful, trusted, and responsive mobile campaigns.
Next-level audience engagement
Increase Fundraising Results with More Effective Appeals
RCS helps nonprofits drive higher donation rates by making it easier for supporters to respond in the moment. When organizations send branded, visually compelling asks at the right time, supporters are more likely to trust the message and act immediately. This leads to increased conversion rates and larger campaign totals—turning one-time givers into ongoing donors.
Mobilize Rapid Advocacy Action When It Counts
For causes that depend on swift, large-scale action—like petition drives, legislative calls, or protest mobilizations—RCS enables organizations to rally their base quickly and confidently. Supporters receive urgent, unmistakably authentic calls-to-action, and can take the right next step with minimal friction. This means more signatures, more calls, and greater policy impact, right when it’s needed most.=
Build Deeper Community Engagement and Loyalty
Nonprofits succeed when their communities feel seen, heard, and valued. RCS allows organizations to create more personal, interactive experiences—like real-time surveys, story sharing, or supporter spotlights—that make people feel like true partners in the mission. This deepens relationships, increases repeat engagement, and helps organizations grow a more loyal, active supporter base.
Improve Program Outcomes with Data-Driven Messaging
RCS gives nonprofits the feedback and insight needed to refine outreach and improve results. By understanding who’s reading, responding, and acting on messages, organizations can quickly adapt their approach—ensuring more parents show up to health clinics, more youth complete educational challenges, or more volunteers attend events. Better data means smarter programs and bigger impact.
Next steps
Are you ready to see how RCS can transform your nonprofit’s outreach and engagement efforts? Contact us to see what it can do for your organization.
